Smirnoff to Reprise Role in Bond Sequel

by: Steve Palopoli

From our Licensed to Market files: the ageless Smirnoff vodka will lead the cast of brands set to return in the next Bond film, reports Variety. Quantum of Solace viewers will also recognize Omega in the part of James Bond's wristwatch and Heineken as the brew of choice for glamorous international spies. The brands may be the same in this newest Bond Product Placement extravaganza, but some of the parts are new. Ford Motor Co. cast its new small European car, the Ka, in a supporting role, while actors will appear behind the wheels of usual suspects Volvo and Range Rover. Bond's tantalizing gadgets will be played by high-tech Sony electronics, most notably a limited edition phone, the Titanium Silver C902 (no 007?). Characters will also once more say, "Hello gorgeous!" to flights on Virgin Atlantic. Sony Pictures tells Variety brands are shelling out up to $100 million to be part of the new Bond picture. —Movietimes.com Movie News Bureau